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在物质生活日益丰富的今天,我国青少年的青春期正在逐步提前。按生理结构推断,我国城市少女14岁左右胸部就开始发育。专家认为,青春发育期的女孩不管是从美观还是健康的角度讲,都需要特别护理。有资料显示,目前国内青春期少女内衣产品拥有150多亿元的市场消费潜力。实际情况却是,很少有女性内衣生产企业专门针对发育期少女的需要进行开发,少女内衣品种单调,面料单一,且供不应求。在成人内衣市场竞争日趋激烈之时,投资创业者不妨把目光转向少女内衣这一细分了的、尚未得到充分开发的市场,创业前景会更佳。
In today’s increasingly material life, the adolescence of young people in our country is gradually advanced. According to the physiological structure, urban girls in our country began to develop about 14 years old. Experts believe that girls in puberty need special care whether they are beautiful or healthy. According to statistics, at present domestic adolescent girl underwear products have a market consumption potential of more than 15 billion yuan. The actual situation is that there are very few female underwear manufacturers that specialize in the development of teenage girls’ needs. Girls’ underwear is monotonous, fabrics are simple, and supply falls short of supply. In the increasingly fierce competition in the adult underwear market, investment entrepreneurs may wish to turn their attention to the subdivided, yet not fully developed, market for teenage underwear, and the business prospects will be even better.