现今的社会,被称作是信息爆炸的社会,尤如每天清晨的农贸市场,吆喝声此起彼伏,充塞于耳的是一片混杂之声。因而绝大多数的讯息也就在这一片吆喝声中被淹没。在此情况下,只要财力允许,大多数的广告主都会采用扩充广告版面(提高吆喝声)的办法,来求得消费者的注意和兴趣;同时,由于媒体的费用越来越高,广告主的负担和广告目的难成正比,财力有限的广告主面 Today’s society, known as the explosion of information society, such as farmers market every morning, sobbing one after another, stuffed in the ears is a mixed voice. Therefore, the vast majority of messages are also submerged in this sobbing. In this case, as long as financial resources allow, most advertisers will adopt the method of expanding advertising layout (improve the shouting) to get the attention and interest of consumers. At the same time, as the cost of the media is getting higher and higher, advertisers The burden and advertising purposes is hardly proportional to the limited financial resources of advertisers