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最近的2条财经新闻在北京闹得沸沸扬扬:一是,格力空调遭遇国美电器全国卖场“清理”。格力的一声“不”,喊出了众多家电企业的心声,但最终“起义”的只有格力一家,其他空调制造商迫于国美的渠道压力,无奈地将降价进行到底。家电制造商对销售商总是敢怒而不敢言,这种被人骑在脖子上的滋味实在不好受。其实,对制造商呼风唤雨的销售商并非国美一家,大中、苏宁,无不以“价格杀手”而著称。3大销售商因手中掌握庞大的销售网络,动辄便抛出数10亿元的订单,成为任何家电制造商都无法忽视的力量。渠道为王,在家电业被演绎到了极致;而另一条则是,19家保险商共保的航空意外险接到首都机场的“清场令”。这两条消息看起来是商场恶战的两则毫不相干的消息,但认真想想,故事的脉络却一样:当渠道商成长得足够强大时,供货商将面临被选择的命运。
Two recent financial news downtown in Beijing uproar: First, Gree air-conditioned country store encountered Gome “clean-up.” Gree no “no”, shout out the voice of many home appliances business, but the final “uprising” is only a Gree, other air-conditioning manufacturers forced by the channel pressure of the United States, but will be reluctant to cut prices in the end. Appliance manufacturers are always angry at the vendors and dare not say, this is the taste of riding on his neck is not good. In fact, manufacturers do anything they want is not a country sales of the United States, Dazhong, Suning, all to “killer price” is known. Because of the huge sales network in hand, the three major vendors throw billions of orders at any time and become the power that any home appliance manufacturer can not ignore. Channel is king, was interpreted in the appliance industry to the extreme; the other is that 19 insurers co-insurance aviation accident insurance received the Capital Airport “clear order.” These two pieces of news seem to be two irrelevant stories of the shopping malls fierce battle, but think seriously, but the story is the same: when the channel grows strong enough, suppliers will face the destiny of choice.