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利用黑龙江、吉林、辽宁和内蒙古4省(区)农村微型企业实际调查数据,构建“创业者社会网络—资源获取—创业绩效”递进理论模型,运用结构方程模型方法,分析并探讨创业者社会网络、资源获取对农村微型企业创业绩效影响机理。结果表明,宽泛的创业者社会网络有利于企业获得多元化创业资源进而转化为农村微型企业创业绩效;个人网络对资产型资源获取能力高于知识型资源获取,商业网络对知识型资源获取能力高于资源型资源获取;资产型资源对农村微型企业生存绩效和创新绩效有显著促进作用,对成长绩效影响不显著;知识型资源对农村微型企业成长绩效和创新绩效有显著的促进作用,对生存绩效影响不显著,且对创新绩效的影响程度高于成长绩效。政策导向应注重个人网络对农村微型企业资源获取的基础作用,提升商业网络引致效果,保证创业资源与创业绩效“匹配”转化。
Using the actual survey data of rural microenterprises in four provinces (autonomous regions) of Heilongjiang, Jilin, Liaoning and Inner Mongolia, the gradual theoretical model of “entrepreneur social network - resource acquisition - entrepreneurial performance” was established, and the structural equation modeling method was used to analyze and discuss entrepreneurship Social networks, access to resources for rural microenterprise startup performance impact mechanism. The results show that a wide range of entrepreneurial social networks is conducive to diversifying entrepreneurial resources and transforming them into rural entrepreneurial entrepreneurial performance. The acquisition of asset-based resources by personal networks is superior to the acquisition of knowledge-based resources and the acquisition of knowledge-based resources by commercial networks is high The resource-based resources can significantly promote the survival performance and innovation performance of rural micro-enterprises, and have no significant effect on the growth performance; the knowledge-based resources can significantly promote the growth performance and innovation performance of micro-enterprises in rural areas, The impact of performance is not significant, and the impact of innovation performance is higher than the growth performance. Policy orientation should focus on the basic role of personal networks in accessing rural microenterprise resources, enhance the impact of business networks and ensure the matching of entrepreneurial resources and entrepreneurial performance.