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4月初,2015中国连锁业O2O大会在杭州举行。和去年在南京举行的首届连锁业O2O大会一样,规模庞大,场面热闹,上千人的大会场居然站着听会的人比比皆是。这足以说明当下O2O是如何的火爆。但与去年大会不同的是,由于零售O2O已经进入改革深水区,所以今年大会显得更加务实,谈得更多的是怎样落实、完善O2O战略。尤其在今年大会上,与会者基本达成一种共识,无论零售业怎么转型,商品和供应链依然都是其基本与核心。O2O也不例外。
In early April, 2015 China Chain O2O Conference was held in Hangzhou. Like the first O2O chain in Nanjing, which was held in Nanjing last year, there are many people who have large audiences and lively scenes of thousands of people. This is enough to show how popular O2O is now. However, unlike last year’s conference, this year’s conference was even more pragmatic and more talk was about how to implement and improve the O2O strategy as the retail O2O has entered the reforming Sham Shui Po area. In particular, at this year’s general meeting, participants basically reached a consensus that no matter how the retail industry is transformed, both goods and supply chain are still their basic and core. O2O is no exception.