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从传播内容、媒介技术、传播影响力、媒介规制四个维度去回顾广播电视新闻宣传具有现实的合理性。2016年的中国广播电视新闻宣传,聚焦于正能量议题的舆论导向性,服务了党和国家的工作大局;新媒介技术重构了传播生态,广电新闻的技术融合趋势进一步凸显;广电新闻的传播影响力在行业市场化、专业化的影响下稳定上升;中宣部、新闻出版广电总局等实施的媒介政策与新闻规制,推动了广电新闻的制播改造与有序发展。2017年的广电新闻宣传应继续致力于讲述中国故事与弘扬社会主义核心价值观,深入推进媒介融合,通过宏观的市场运作提升传播影响力,并以“兼顾社会和经济效益”的标准调整或实施媒介规制。
It is realistic and reasonable to review the radio and television news propaganda from the four dimensions of dissemination of content, media technology, influence of communication and media regulation. The news broadcast of China’s radio and television in 2016 focused on the media-oriented nature of positive energy issues and served the overall work of the party and the state. The new media technology reconstructed the ecology of radio and television broadcasting, and the technology convergence trend of radio and television news further highlighted. The dissemination of radio and television news Influences have been steadily rising under the influence of marketization and specialization of the industry. The media policies and press regulations implemented by the Central Propaganda Department, the Press, Publication, Radio, Film and Television Bureau, etc. have promoted the transformation and orderly development of radio and television broadcasting. In 2017, the radio and television news propaganda should continue to devote itself to telling the story of China and promoting the socialist core values, deepening the integration of media and promoting the influence of communication through the macro-market operation, with the criteria of “balancing social and economic benefits” or Implementing media regulations.