“十一”黄金周已经过去,街面上也比先前平静了许多,然而节日期间商家利用黄金周纷纷使出浑身解数搞促销的热闹景象却还历历在目:有打折的、有返券的,甚至有的商场打出买200返300的横幅。许多皮革制品专柜、鞋专卖店、裘革服装等也纷纷跟进,有的鞋甚至打至3折。种种促销方法的目的只有一个,就是吸引消费者的眼球,进而掏空消费者的钱袋。我们姑且不谈消费者的钱袋是否就真的会敞开、掏空,单就从商品的售价和成本考虑,如此大的折扣,商家的利润在哪、生产厂家的利润又在 "Golden Week has passed, the street is also a lot of calmer than before, but during the holiday season Golden Week businesses have resorted to all the hype engaged in the promotion of the lively scene is still vivid: a discount, a return Coupons, and even some shopping malls to buy 200 back 300 banners. Many leather products counters, shoe stores, fur garments, etc. have also followed up, and some even beat the shoes to 3 fold. The purpose of all kinds of promotional methods is only one, that is, to attract the attention of consumers, and then emptied the consumer purse. Let us not to mention consumers’ pockets really open, emptied, single from the price and cost of goods to consider, such a big discount, where the profits of the business, the manufacturer’s profits again