企业家作为企业生产经营的决策者,处在企业的最高领导层,同样在企业文化建设中也居于核心地位,发挥着主导作用。本文从企业家在企业文化建设中扮演的角色入手,简要分析了企业家在企业文化建设中所发挥的作用。 Entrepreneurs, as decision-makers in the production and operation of enterprises, are at the highest level of leadership of the company and also occupy a central position in the construction of corporate culture and play a leading role. This article begins with the role of entrepreneurs in the construction of corporate culture, and briefly analyzes the role played by entrepreneurs in the construction of corporate culture.