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团购模式的快速发展,是当前我国电子商务领域出现的新模式,它引导着又一次的消费升级。本文对当前网络团购热潮现状进行分析,从消费者角度分析网络团购对消费者所产生的影响,同时也揭示了网络团购的困境。
The rapid development of the group purchase mode is a new model that emerges in the field of e-commerce in our country at present. It leads to another consumption upgrade. This article analyzes the current status of online shopping boom, from the perspective of consumers to analyze the impact of online shopping on consumers, but also reveals the plight of online shopping.