我国古汉字以象形为基础,《汉书·艺文志》列举了“象形”、“指事”、“会意”、“形声”、“转注”、“假借”六种造字的规则。首要的是象形,其余不过是它的派生。文字与绘画,从诞生之初,就有着血缘关系。古代岩画与古文字何等相似。但文字作为传达思想、交流语言的符号,较之绘画更简约、更规范、更抽象,更有视觉传达效果。从甲骨文、钟鼎文(甲金文)的字形结构上探讨其艺术特点,是装潢设计者需要研究的课题。单纯,是视觉传达艺术的精髓。智慧的先民们对自然物作认真的观察与取舍,即“仰则观象于天,俯则观法于地,观鸟兽之文,与地之宜,近取诸身,远取诸物,……”。(《周易·系词·下》)以简而又简的笔划概括自然物的形象。如甲骨文“象”(?)潦潦几笔表现出象的肥大身躯,长鼻、长牙、大 The ancient Chinese characters are based on the pictographic form. The Han Dynasty Yi Wenzhi lists the rules of six kinds of characters, such as “pictographic”, “referring to things”, “knowing”, “phonetic”, “transferring” and “borrowing”. The first is the pictogram, the rest is but its derivation. Text and painting, from the beginning of the birth, have a blood relationship. Ancient rock paintings and ancient writing similar. However, as a symbol of communicating thoughts and exchanging language, writing is more simple, more standardized, more abstract and more visually communicative than painting. From the Oracle, Zhong Ding-wen (A Man) structure of the font to explore its artistic features, decorating designers need to study the issue. Simple, is the essence of visual communication art. Wisdom of ancestors of natural objects for serious observation and choice, that is, “the sun is the image of heaven, overlooking the view of the law, the birds of the beast of the text, and the land should be close to take the body away from all things , ... ”. (“Book of Changes · Synonym · 下”) Summarizes the image of natural objects with simple and concise strokes. Such as Oracle “elephant” (?) A few pen and paper shows like the fat body, proboscis, teething, large