论文部分内容阅读
十几年前, 当京城百姓还普遍为三世同堂、同住一屋而苦恼时,在京城的东南,一处以“舒适、优美、安静、方便”为开发建设理念的居住区——方庄居住区,却拔地而起。这个当年规模最大,标准最高的居住区,不仅为全京城的百姓所向往,而且开创了国内住宅商品化的先河。 这个小区的开发商,就是北京城市开发股份有限公司的前身。1999 年底公司改制后,在短短5年间,他们不仅为京城版图凭添了总面积200多万、7个优质靓丽的精品住宅小区,还取得了国家建筑开发企业一级资质;质量、环境和职业健康安全管理体系国际标准“三位一体”认证;AAA级诚信企业及全国诚信示范单位;以及“一优两示范”(项目群体达到市级优质标准,科技、节能示范)、“北京十大创新楼盘”等一大批企业和项目荣誉称号。他们精心打造的“北京开发”品牌已深入人心,成为全国房地产业的一个亮点。 为何在短短的 5 年能取得如此令人瞩目的成就,为了探询该公司成功的奥秘,2004 年岁末的一个下午,笔者对该公司领导班子进行了一次采访。
A dozen years ago, when the capital people were still generally three generations and were distressed with one room, in the southeast of the capital city, Fangzhuang, a residential area with the concept of “comfort, grace, quietness and convenience” Residential area, but where they stand. This year’s largest and most standard residential area not only aspired to the people of the entire capital city, but also set a precedent for the commercialization of domestic residences. The developer of this district, is the predecessor of Beijing Urban Development Co., Ltd. After the restructuring of the company by the end of 1999, in just five years, they not only added a total area of more than 2 million and 7 fine quality residential quarters for the capital city layout, but also obtained the first-class qualification of the state construction and development enterprise; the quality, environment and AAA “Integrity Enterprise” and “National Integrity Demonstration Unit”; and “One Excellent Two Demonstration” (the project group has reached the municipal quality standards, science and technology, energy-saving demonstration), “Beijing Top Ten Innovative Properties ”A large number of enterprises and projects honorary title. They carefully built the “Beijing Development” brand enjoys popular support, become a bright spot in the real estate industry. Why in just five years can make such a remarkable achievement, in order to explore the company’s mystery of success, one afternoon in late 2004, the author conducted an interview with the leadership of the company.