随着文化不断地走向全球化,在文化传播中我们需要做到求同存异,同时也要将文化本土化。各地广播电视节目表现尤为明显,好的电视节目总是能融合当地的本土文化及风俗习惯,不仅吸引观众的眼球,同时也将本土文化很好地传承和发扬。本土文化运用在建筑设计上,也是尤为重要的,在城市化和现代化的浪潮中,本土建筑给人的印象已越来越模糊,所谓的“中式建筑”往往喜欢从纯粹的商业角度定义。因此本土建筑要像广播电视节目一样,走多元化的本土复兴道路,将传统建筑文化的内涵不断地继承和发扬。 As the culture continues to go global, we need to seek common ground while shelving differences in cultural communication, and at the same time we must localize the culture. The performance of radio and television programs is especially evident in various places. Good television programs always blend with local culture and customs. They not only attract the attention of the audience, but also inherit and carry forward the local culture. Local culture is also especially important in architectural design. In the wave of urbanization and modernization, the impression made by local architecture has become increasingly blurred. The so-called “Chinese architecture” often prefers to define it from a purely commercial viewpoint . Therefore, local buildings should, like radio and television programs, take a diversified path of local rejuvenation and inherit and carry forward the connotation of traditional architectural culture.