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随着我国进入老龄化社会,老年期刊业根据期刊发展、读者市场进行调整,其自我发展水平逐渐增强,经营手段不断多样,呈现出期刊整体编校质量提升、栏目设置不断贴近受众等阶段性发展特征。可在全国老年类期刊之间竞争日益激烈、网络等新兴媒体信息的巨大冲击下,各期刊在近几年发展过程中正遭遇严峻挑战,但同时也面临着空前的发展机遇。老年类期刊如何在我国老年期刊业发展的大环境中优化发展,本文试进行分析。
As China enters into the aging society, the aged journal industry adjusts according to the periodical development and the readership market. The self-development level gradually increases, the management methods are diversified, the quality of the periodicals editing and editing is improved, and the stage settings keep close to the audiences and other stages of development . Under the tremendous impact of the competition among the nation’s older journals and the emerging media information such as the internet, each periodical is experiencing severe challenges in its development in recent years, but it also faces unprecedented opportunities for development. How to optimize the development of geriatric periodicals in the environment of the development of geriatric periodicals in our country, this article tries to analyze.