近年来,随着经济全球化的发展和我国居民消费水平的不断提高,中国消费市场越来越成为外资企业争夺的重点。与此同时,许多外资企业对中国消费者表现出了一定的傲慢与偏见,提供的产品及服务远远不能够满足国内消费者的需求,甚至损害了消费者的根本利益。本文认为,应该从加强政府对市场的监管、打造国内消费品牌等角度加以应对。 In recent years, with the development of economic globalization and the continuous improvement of the level of Chinese residents’ consumption, the Chinese consumer market has increasingly become the focus of foreign-funded enterprises. At the same time, many foreign-funded enterprises have shown a certain degree of arrogance and prejudice against Chinese consumers. The products and services provided are far from meeting the needs of domestic consumers and even undermining the fundamental interests of consumers. This article believes that we should respond to the need to strengthen government supervision of the market and build domestic consumer brands.