渣打的本地化策略

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作为外资银行,若想在中国市场获得生存空间,必须有着比本土金融企业更为清晰的市场定位。这需要深入了解企业自有资源和能力,并针对市场需求进行产品创新与业务组合。作为首批成为本地法人银行之一的渣打银行,是如何进行适应性策略选择的呢?
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