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“战略”所指代的时间维度大约为3-4年,也就是茶企需要在至少3年的时间内来改观自身的营销生态环境,并结合当前的信息技术要件来赋予营销模式全新的价值。当前茶企应选择三个创新方向,即产品结构优化、品牌价值提升、域内厂商竞合。具体实施对策可围绕着:政府的公权力应发挥积极引导作用、茶企应切实做好目标市场调研工作、政企双方共同搭建起信息传递平台、茶企合作开发茶文化全域旅游项目等四个方面来构建。
“Strategy ” refers to the time dimension is about 3-4 years, that is, tea companies need at least 3 years to change their marketing environment, combined with the current information technology requirements to give new marketing model the value of. At present, tea enterprises should choose three innovative directions, that is, product structure optimization, brand value enhancement and competition among manufacturers in the field. Specific measures to implement can revolve around: the public power of the government should play an active guiding role, the tea enterprises should do a good job in the target market research, both government and enterprises set up an information delivery platform, tea enterprises to develop tea culture and other global tourism projects four Aspects to build.