“无形”的文化比有形的机器、设备对企业更为关键,这是当今管理理论界的共识。“无形胜有形”。企业文化就像公文一样,是一个企业的名片。但是,如果这些只存在于文件表述中,只存在于领导的头脑中,而没有得到广大员工的理解和认同,没有转化为员工的日常工作行为,那么我们精心构建的企业文化框架将流于形式,将不能为企业的发展提供强劲的动力。在大力宣贯企业文化的同时,如何让员工高度认同并自觉践行企业文化呢?海尔总裁张瑞敏在谈到自己的角色时说:“第一是设计师,在企业发展中使组织结构适应企业发展;第二是牧师,不断地布道,使 The ”invisible“ culture is more crucial to the enterprise than the tangible machines and equipment, which is the consensus of today’s management theorists. ”Invisible wins tangible “. Corporate culture, like official documents, is a business card. However, if these exist only in the statement of the documents, only exist in the minds of the leaders without the understanding and approval of the vast majority of employees and not converted into daily work practices of the employees, our well-constructed corporate culture framework will be formalized , Will not be able to provide a strong impetus to the development of enterprises. In vigorously publicizing the corporate culture at the same time, how to make employees highly recognized and conscientiously practice corporate culture? Zhang Ruimin Haier CEO talked about his role, said: ”The first is the designer, organizational structure in the development of enterprises to adapt Business development; the second is a pastor, constantly evangelistic