山东烟台市在国内首创的社会服务承诺制,在社会上受到广泛欢迎和高度评价。由此而兴起的营销承诺制使广大消费者拍手叫好,一些厂家商家也因此赢得了良好的信誉。营销承诺是精神文明一枝花。它体现了厂家商家的敬业精神。承诺,是自找压力,自订可以努力达到的高标准。企业为了履行承诺,在竞争中站稳脚跟,就必须大力加强内部管理,引进竞争机制,增强凝聚力,使职工人人有紧迫感、危机感。有了万众一心的敬业、进取精神,就会使自己的“窗口”更加春光明媚。 “诚信为本”、“礼貌待人”等等,是我们的传统美德。一些商家视消费者为衣食父母,实行优质服务,重诺守信,广受欢迎,自己也必然会得到生意兴隆的回报。营销承诺既然是向消费者的单方面要约,就应该与法律挂钩,承诺者必须践诺。承诺中的要求应当高于行业已有法规及规章制度中规定的标准,或者是已 The social service commitment system pioneered by Yantai City in Shandong Province has been widely welcomed and highly evaluated in the society. The rise of the marketing commitment system so that the majority of consumers clapping applause, some manufacturers have therefore won a good reputation. Marketing commitment is a flower of spiritual civilization. It reflects the professionalism of the manufacturers. The promise is to ask for pressure and customize the high standards that we can strive to achieve. In order to fulfill their commitments and gain a firm foothold in the competition, enterprises must vigorously strengthen internal management, introduce competition mechanisms, enhance cohesion, and create a sense of urgency and crisis for all employees. With the united spirit of professionalism and enterprising spirit, we will make our window more beautiful and bright. “Integrity-based” and “courtesy to others” are our traditional virtues. Some businesses regard consumers as food and clothing parents, implement quality services, cherish promises and keep their promises, and are very popular. They are bound to receive rewards from their booming business. Since the marketing commitment is a unilateral offer to consumers, it should be linked to the law and the promisor must perform it. The requirements in the commitment should be higher than those in the existing regulations and rules and regulations of the industry, or they have already been