欧洲旅游胜地瑞士,所处地理环境相当于中国很多贫困山区所处的环境,而今天它却发展成为世界的旅游中心,并且每年能够引导世界各领域发展方向的重大国际性会议也纷纷在这里进行展开,让我们了解一下他们如何把旅游城镇的“品”和“牌”统一起来,形成独特的旅游品牌经营理念,从而由“贫困山区”一举成为“世界花园”的。 Europe, a tourist destination Switzerland, is geographically equivalent to the environment in many impoverished mountainous areas of China, but today it has developed into a world tourist center, and major international conferences that lead in various fields of the world each year have also been held here Expand, let us know how they unified tourism town “product ” and “brand ” to form a unique tourism brand business philosophy, which in turn from the “poor mountain” became “World Garden” of.