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一、品牌建立的基础一个国家的经济实力由本国企业的竞争力决定,而品牌是企业竞争力最集中的表现。美国是全球第一经济强国,同时也是全球第一品牌大国。根据商业周刊 2005年的全球品牌排
First, the foundation of brand building A country’s economic strength is determined by the competitiveness of domestic enterprises, and the brand is the most concentrated performance of enterprises. The United States is the world’s number one economic power and the number one brand power in the world. According to BusinessWeek’s 2005 global brand rankings