我国纺织工业要在新旧体制的转换过程中和全球性的纺织品产业结构调整中,尽快解决本身一系列深层次的问题,坚持实施名牌战略,当属重要措施之一。 名牌是一种无形资产 广义上的名牌是一个全优综合概念,是在质量、款式、价格、服务、信誉等方面对消费者的最实惠的服务与满足。名牌是一种无形资产,但却是有价之宝,其价值有时会超过企业的有形资产,给企业带来巨大的效益。全世界最 China’s textile industry should solve its own series of deep-rooted problems as quickly as possible in the process of the transformation of the old and new systems and in the global restructuring of the textile industry. It is one of the important measures to adhere to the implementation of the brand strategy. Brand name is an intangible asset. The name brand in the broad sense is a comprehensive and comprehensive concept. It is the most cost-effective service and satisfaction for consumers in terms of quality, style, price, service, and reputation. Brand name is an intangible asset, but it is valuable. Its value sometimes exceeds the company’s tangible assets and brings huge benefits to the company. The world’s most