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随着社会的发展和进步,女性无论是在家庭生活还是其社会角色方面都发生了巨大的变化,也越来越成为商家不容忽视的消费群体。与之相随的广告中的女性角色形象问题和女用产品的广告宣传问题成为关注的焦点。本文通过对女性与广告的具体探讨,对广告的发展有重要意义。
With the development and progress of society, women have undergone tremendous changes both in family life and in their social roles, and have increasingly become consumers that businesses can not ignore. Followed by the advertising image of the role of women and women’s products advertising issues have become the focus of attention. This article through the specific discussion of women and advertising, the development of advertising is of great significance.