本文以淮安旅游业的发展现状切入点,分析了淮安旅游业目前存在的问题和优势,论述了旅游产业中可持续发展的对策,在此基础上,为淮安旅游业要形成自己的竞争优势,提高核心竞争力,提出了必须尊重自身特色,结合实际,运用差异化策略,深挖旅游产品的内涵,培育自己的品牌的建议,这将对发展淮安旅游业有着重要的意义。 Based on the present situation of tourism development in Huaian, this paper analyzes the existing problems and advantages of tourism in Huaian and discusses the countermeasures of sustainable development in tourism industry. On the basis of this, it is necessary for Huai’an tourism to form its own competitive advantages, Improve their core competitiveness, and put forward some suggestions that we must respect their own characteristics, combine the reality, use different strategies, dig out the connotation of tourism products and cultivate their own brands, which will be of great significance for the development of tourism in Huaian.