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在媒体多元化格局下,世界许多国家的图书出版业呈现结构性萧条之势。在美国,图书出版业依托电子书稳步扩大年轻的购书群体,倾力打造畅销书;大型传媒集团依靠极高的市场集中度占领广大图书市场,坚持从小众市场中获利的市场策略让小型个体出版社在图书市场中占据一席之地;市场竞争机制下的自由定价模式有力地激活了图书市场,完备而严格的版权保护措施营造图书创作与出版的良好环境。美国图书出版业正在成为一种蓬勃发展的朝阳产业。
In a pluralistic format of the media, the book publishing industry in many countries of the world presents a structural depression. In the United States, the book publishing industry relies on e-books to steadily expand its young book-buying groups and endeavor to create best-seller books. Large media groups rely on extremely high market concentration to occupy the vast book market and adhere to the market strategy of benefiting small niche markets The publishing houses occupy a place in the book market. The free pricing model under the market competition mechanism has effectively activated the book market. The complete and strict copyright protection measures create a good environment for the creation and publication of books. The book publishing industry in the United States is becoming a thriving sunrise industry.