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随着生活水平的不断提高,人们对健康的要求也不断增加,体育锻炼成为日常生活中不可缺少的一部分。体育活动不仅可以强身健体,促进人们身体素质的发展,还能丰富大家的精神生活,对社会精神文明建设起到了重要作用。据相关调查显示,电视媒介比其它媒介更具广泛性和普及性,是目前普遍存在的一种传播形式,它可以对人们的思想行为产生很大的影响。在国外,很多国家都对国民体育相当重视,作为一项重要内容对待。因此,我国也应加强对电视体育节目的重视,根据电视媒介的特点传播具有良好影响力的内容,加强社会大众的体育意识,
With the continuous improvement of living standards, people’s health requirements are also increasing, physical exercise has become an indispensable part of daily life. Physical activity can not only physical fitness, promote the development of people’s physical fitness, but also enrich everyone’s spiritual life, social spiritual civilization has played an important role. According to relevant surveys, the television media is more widespread and universal than other media and is a ubiquitous form of communication that can have a great impact on people’s thinking and behavior. Abroad, many countries attach great importance to the national sports, as an important content to be treated. Therefore, our country should also pay more attention to the television sports program, spread the influential content according to the characteristics of the television media, strengthen the sports awareness of the public,