MK TREND旗下NBA品牌2014年5月起开始进军中国市场,头两年拓展到了8家卖场、240亿韩元的销售额,2016年11月末增至132家卖场,相比上年销售翻番,创下550亿韩元的好成绩。进驻中国市场的大多数韩国时尚品牌都半途而废了。MK Trend是怎样以NBA品牌进军中国市场的呢?成功的当地化战略MK TREND在中国拥有职员37名,其中31人为中 MK TREND’s NBA brand began to enter the Chinese market in May 2014, expanding to 8 stores in the first two years, with sales of 24 billion won. It increased to 132 stores by the end of November 2016, double the sales of the previous year to 550 100 million won good results. Most Korean fashion brands entering the Chinese market are halfway. How does MK Trend march into the Chinese market under the NBA brand? Successful Localization Strategy MK TREND has 37 employees in China, 31 of whom