在开品牌专卖店这个问题上,不同行业专卖店的定位,运作的模式都有很大的差异。这其中,净水电器行业对于专卖店的重视程度要高于其他品类,净水电器也是在专卖店建设上起步最高的行业之一。这一方面是因为净水电器产品不但需要上门安装,在净水电器销售前,还需要专业的导购服务人员对消费者家庭环境的全面了解,之后才能成交。复杂的沟通程序,在卖场很难实现,使得净水电器从发展之初就重视专卖店的建设。 In the open brand stores on this issue, different industries store positioning, mode of operation has great differences. Among them, the water purifier industry for the store’s attention than other categories, water purifier is also one of the highest in the store building industry. This is because the water purifier products not only need to be installed on site, before the sale of water purifiers, but also a professional shopping service staff to understand the consumer’s home environment before the deal. Complex communication procedures in the store is difficult to achieve, making water purifier from the beginning of the development emphasis on store building.