在由电视及1980年代的盒式录像机把观众分割成碎片,导致世界性电影危机的年代,好莱坞却成功地推动着电影这一“大生意”的运行。面对日渐失去稳定的意识和走向分裂的社会及公众,以大量影片提供多样性的电影已无法成为成功的营销策略。少而大,面向全球覆盖式地行销单纯而具有壮观外表的影片成为大公司制片的主流。一位市场广告专家迈克尔·舒德森在谈到商业销售 In the era of television and the 1980s videocassette splitting the audience into pieces that led to the worldwide movie crisis, Hollywood succeeded in driving the film’s “big business.” In the face of the ever-losing sense of stability and the fragmentation of society and the general public, films that offer a large variety of films can no longer be successful marketing strategies. Smaller but larger, global coverage of the simple but spectacular marketing of the movie became the mainstream of corporate production. Michael Schudson, a marketing specialist, talks about commercial sales