市场营销学是一门实践性很强的学科,但一直以来传统职业教育的自我定位不十分明确,“知识和技能割裂”表现得非常明显,探索具有职教特色的教学模式是深化市场营销教学改革的重要方面。“项目教学法”是师生通过共同实施一个完整的项目工作而进行的教学活动,充分体现“以技能为导向”的教学模式。 Marketing is a highly practical discipline, but the traditional self-positioning of traditional vocational education has always been not very clear, “knowledge and skills split ” performance is very obvious, to explore the characteristics of vocational education model is to deepen the market An Important Aspect of Marketing Teaching Reform. “Project Teaching Method ” is a teaching activity carried out by teachers and students through joint implementation of a complete project work, which fully reflects the teaching mode of “skill-oriented ”.