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现代信息技术的不断发展和创新,移动互联网的广泛应用和发展使得许多行业营销模式发生了一系列变化,电力企业作为我国经济发展的重要组成部分,为了能够适应社会的不断发展和客户的多样性需求,也采取了一定的创新措施来改善传统的营销模式。本文从电力营销的市场现状出发,分析新形势下电力营销模式创新发展的建议,旨在推动电力行业的长足发展。
The continuous development and innovation of modern information technology, the extensive application and development of mobile Internet have led to a series of changes in the marketing modes of many industries. As an important component of China’s economic development, in order to be able to adapt to the continuous development of society and the diversity of customers, Demand, but also taken some innovative measures to improve the traditional marketing model. Based on the current situation of power marketing market, this paper analyzes the suggestions of innovation and development of power marketing mode in the new situation, and aims to promote the rapid development of power industry.