大学思政教育是培养学生树立正确的人生观、世界观、价值观的重要课程。在迈入21世纪之后,大学思政教育面临着巨大的挑战,尤其是在新闻传播学理念更加突出的现阶段,媒介形式促使社会发生改变,在一定程度上带动了教育的进步。因此,如何在大众传媒领域内将大学思政工作做好,将新闻传播学理念融入其中,改变传播方式成了现阶段最主要的任务与内容。迈入21世纪之后,社会发生了翻天覆地的变化,其中以大众传媒为主的媒介形式发生了日新月异的变化,各种新媒体不断出现,促使传统媒体与新媒体发生融合,导致大众传媒在发展的过程中将新闻传播学 University ideological and political education is to train students to establish a correct outlook on life, world outlook, values, an important course. After entering the 21st century, the ideological and political education in colleges and universities is facing enormous challenges. Especially at the present stage when the concept of journalism and communication is more prominent, the forms of media promote social changes and, to a certain extent, promote the progress of education. Therefore, how to do a good job of ideological and political work in the field of mass media, incorporate the concept of journalism and communication into it, and changing the mode of communication has become the most important task and content at this stage. Since the 21st century, great changes have taken place in the society. Among them, the mass media-based media has undergone rapid changes. The various new media are constantly emerging, prompting the integration of traditional media and new media, leading to the development of mass media The process of journalism and communication