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随着经济全球化趋势的不断加强,国际商贸得到了迅速的发展,与此同时人们对商务英语的重视程度也在不断加深。商务英语应用于商务领域,具有较强的专业性和职业性,其语言使用的正确性将会直接影响贸易双方的理解,从而对影响商务贸易活动。尤其在中西方的文化差异下,如何恰当使用语言正确表达成为商务英语交际的关键。文章就跨文化交际的背景下商务英语中的语用失误进行了简要的分析,并就如何避免这些失误提出了相关的几点建议。
With the continuous strengthening of the economic globalization, international trade has been rapidly developed, meanwhile people pay more attention to Business English. Business English is applied in the field of business and has strong professionalism and professionalism. The correctness of its use of language will directly affect the understanding of both trade parties and thus influence the business trade activities. Especially in the cultural differences between China and the West, how to properly use the language to correctly express the key to business English communication. The article makes a brief analysis of the pragmatic failures in business English in the context of intercultural communication, and puts forward some suggestions on how to avoid these mistakes.