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进入21世纪以来,中国企业的跨国并购出现了快速发展的趋势,企业跨国并购的冲动多来自于掌握核心技术、世界知名品牌和发达国家营销渠道等考虑。其中,TCL和海尔在跨国并购中都选择了借力发达国家大企业的渠道网络来打开当地市场的路线。一、TCL和海尔的跨国并购案例介绍(一)TCL跨国并购之旅2002年4月,TCL正式提出向世界级企业迈进的思路。对TCL来说,其国际化经营既没有成熟的理论指导,
Since the beginning of the 21st century, multinational mergers and acquisitions of Chinese enterprises have witnessed a rapid development trend. The impulse of multinational mergers and acquisitions of enterprises comes from the consideration of core technologies, world famous brands and marketing channels of developed countries. Among them, TCL and Haier in cross-border mergers and acquisitions have chosen to leveraging the channel network of large enterprises in developed countries to open the local market route. First, TCL and Haier cross-border mergers and acquisitions Case Introduction (A) TCL M & A journey In April 2002, TCL formally proposed to the world-class enterprise ideas. For TCL, its international operation is neither mature theoretical guidance,