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传播学大师施拉姆在总结前人的基础上提出媒介有四种功能,分别是:1.传播信息;2.引导舆论;3.教育大众;4.娱乐功能。前三种功能是任何一种媒介潜在的本质。而第四种,娱乐功能在我国尤其是建国后的二三十年里并没有得到长足的发展,甚至在一些特殊的时期全然消解了这种功能,这样带来的后果是长时间大众精神生活的贫乏,如同一片沙漠。
Schlaff, the master of communication, put forward four functions of media on the basis of summarizing his predecessors, namely: 1. Disseminating information; 2. Directing public opinion; 3. Educating the public; 4. Entertaining function. The first three functions are the underlying nature of any medium. And the fourth, entertainment function in our country, especially after the founding of the country twenty or thirty years and did not get a great deal of development, and even in some special period completely eliminate this function, the consequences of this is a long time of public life Poor, like a desert.