模因论概念首次被道金斯在其《自私的基因》一书中提出,他认为模因论是解释文化进化和传播的新理论。此外商业广告也已渗透到社会生活的各个角落,对人们产生了巨大的影响。基于以上考虑,对于广告语言的复制与传播进行分析就显得很有意义。本论文试图做出对两者的解释并以恰当的例子说明。 The concept of memes was first put forward by Dawkins in his book “The Gene of Selfishness.” He considered memetics as a new theory to explain the evolution and spread of culture. In addition, commercial advertisements have also infiltrated every corner of social life and have a huge impact on people. Based on the above considerations, the analysis of the replication and dissemination of advertising language is very meaningful. This paper attempts to make an explanation of both and illustrate it with appropriate examples.