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大到一个国家,小到一个地区的经济发展水平固然可以增强它的凝聚力和影响力,而要提升其形象,则非文化莫属。很难想象,倘若英国没有莎士比亚,德国没有歌德,巴黎不曾在雨果和波德莱尔的笔下出现,这些地方还能否像现在一样令人神往?同样很难想象,假如麦加去掉了朝圣,纽约失掉了hip-pop,里约热内卢不再有一年一度的狂欢节,它们还是否能成为世人心中的天堂?随着海淀新区战略的实施,对这一地区的广泛关注,已经从最初的高科技园区、京城著名旅游区,逐步转移到它所蕴藏的丰厚历史文化内蕴,其中,民俗和宗教文化以其广泛的影响力和持久的生命力尤为值得重视。北京绵绵延数十里西山,不仅是一个旅游品牌,而且有可能成为一个文化品牌,二者相得益彰,必将为世人刮目相看。
As large as a country, as small as a region’s economic development level can certainly enhance its cohesion and influence, and to enhance its image, then none other than culture. It is hard to imagine that if Britain did not have Shakespeare, Germany did not have Goethe, and Paris did not appear in Hugo and Baudelaire’s writings, these places can still be as fascinating as now? It is also hard to imagine that if Mecca removed the pilgrimage , New York lost hip-pop, Rio de Janeiro no longer have annual carnival, they also can become paradise for the world? With the implementation of the strategy of Haidian District, widespread concern in this area, has been from the initial high-tech Park, the famous tourist area of Beijing, and gradually shifted to its rich historical and cultural heritage, of which, folk and religious culture with its wide range of influence and enduring vitality particularly worthy of attention. Beijing stretches for tens of miles West, not only is a travel brand, but also may become a cultural brand, the two complement each other, will certainly for the world with admiration.