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娱乐圈人士经商,风险十分巨大,若明星以通过贩卖自己的知名度为经商手段,那么以这种非理性的心态涉足商海则必败无疑。近年来,娱乐圈人士做生意、开公司,成为一道耀眼的风景线。其中一些艺人的生意已经做得风生水起。一些明星更是通过自己运作的幕后团队,逐渐摆脱了“负面”形象的身份,在娱乐营销上走出了一条独特的道路。但残酷的现实则是:演艺界人士想做娱乐商人并不轻松,他们开公司80%因经营不善惨遭滑铁卢。
Entertainment business people, the risk is huge, if the star through the sale of their own popularity as a means of doing business, then with this irrational attitude involved in the commercial sea will be no doubt. In recent years, entertainment business people, open the company, to become a dazzling landscape. Some of these artists have done well in their business. Some celebrities gradually get rid of their “negative” identity through their own team behind the scenes and have come up with a unique road to entertainment marketing. But the brutal reality is: entertainment business people want to do entertainment business is not easy, they open 80% of the company due to poor management suffered Waterloo.