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2012年的中国电影市场呈现出与往年截然不同的景观,遭遇了电影产业化改革十年来的首次重创。面对有着百年工业基础和世界性发行网络的好莱坞,中国电影该何去何从成为中国电影人需要共同面对的产业和美学课题。电影创作内部,涉及到题材选择、编剧策划、艺术规划、概念设计、衍生产品开发考量等众多内容,掌握其中相对稳定的规律性常识是中国电影水准提升的一个硬性要求。所
In 2012, the Chinese movie market showed a completely different landscape from the previous years, encountering for the first time in over a decade the reform of the movie industry. In the face of Hollywood with a century-old industrial foundation and worldwide distribution network, where should Chinese films become the industrial and aesthetic issues that Chinese filmmakers need to face together? The interior of movie creation involves a great deal of content such as theme selection, screenwriter planning, art planning, conceptual design, derivative product development considerations, etc. It is a hard requirement for the Chinese film standard to master the relatively regular and regular knowledge. The