近年来,新技术的发展使传媒环境发生了很大变化。报业发展的脚步放慢,网络媒体的影响力不断扩大。伴随而来的是分众化的出现,读者流失转移和广告市场的重新洗牌,传统媒体的生存受到威胁。以报业为代表的传统媒体与时俱进,积极应对挑战。一方面利用纸媒原创内容优势和网络及时、互动的优势,创新报道形式扩大影响;一方面发展数字报业,积极创办新媒体,向综合传媒集团转型。本期发表的5篇文章的作者既有省报、地市报的老总,也有都市报的决策者,所在地区的报业发展情况不同,应对的策略也各有特色,值得一读。这场新旧媒体之间竞争的结果还不能预料,但是,生存法则不会变——顺应市场需求,就能赢得受众;敢于探索创新,才能做大做强。 In recent years, the development of new technologies has greatly changed the media environment. The pace of development of the newspaper slowed down and the influence of online media expanded continuously. Accompanied by the emergence of the popularization, the loss of readers and reshuffle the advertising market, the survival of traditional media are threatened. The traditional media represented by the newspaper industry keep pace with the times and actively respond to the challenges. On the one hand, using the advantages of original media content and timely and interactive network, the impact of innovative coverage will be expanded. On the one hand, the digital newspaper industry will be actively developed, the new media will be actively founded and the transition to an integrated media group will be achieved. The authors of the five articles published in this issue are not only provincial newspapers but also local newspaper presidents as well as city newspaper policy makers. The development of newspapers in their respective regions is different, and the strategies to deal with them also have their own characteristics and are worth reading. The outcome of the competition between the old media and the new one can not be predicted. However, the law of survival will not change - it will win audiences when it meets the needs of the market. Only by daring to explore innovation can it make itself bigger and stronger.