三笑集团进入蚊香业短短3年中从一名行业后来者迅速成为行业冠军。其业绩非凡,其中“睡的香”蚊香的营销策略功不可没。论文结合营销4PS理论,从产品、价格、渠道、促销分析“睡的香”蚊香的营销策略的得失。 Sanxiao Group into the mosquito industry just three years later from an industry quickly became the industry champion. Its extraordinary performance, including “sleeping incense” mosquito coils marketing strategy contributed. Combining marketing 4PS theory, this thesis analyzes the pros and cons of marketing strategy of “sleeping fragrance” from the perspective of products, price, channel and promotion.