Neuromarketing: Neurocode-Tracking in Combination with Eye-Tracking for Quantitative Objective Asses

来源 :行为与脑科学期刊(英文) | 被引量 : 0次 | 上传用户：qq479255

【摘要】

：

The term “neuromarketing” suggests a combination of marketing research and brain research. Within marketing research, objective assessment of TV commercials i

【作者】

：

Wilfried Dimpfel

【机构】

：

c/oNeuroCodeAG

【出处】

：

行为与脑科学期刊(英文)

【发表日期】

：

2015年4期

【关键词】

：

Neurocode-Tracking EYE-TRACKING QUANTITATIVE EEG TV COMMERCIALS CATEEM? Neurocod

下载到本地 , 更方便阅读

下载此文赞助VIP

声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架

论文部分内容阅读

The term “neuromarketing” suggests a combination of marketing research and brain research. Within marketing research, objective assessment of TV commercials is performed by use of Eye-Tracking devices. Brain research has been dominated by NMRI technologie

其他文献

Slow Gamma Activity of Local Field Potentials (LFP) in the Freely Moving Rat Relates to Movement

Quantitative assessment of local field potentials by means of Fast Fourier Transformation (FFT) results in the so-called power density spectrum. Within this spe

期刊

LocalFieldPotential(LFP)GAMMAActivityRATMOVEMENTLocal Field Potential (L

中国电子学会2013年度两院院士候选人推荐工作会议召开

2013年3月3日,中国电子学会召开了2013年度两院院士候选人推荐工作会议。会上,2013中国电子学会两院院士候选人推荐工作小组严格按照《2013推荐工作办法》审核,经过详细的材料介绍、严谨的逐一评议和无记名投票,

期刊

中国电子学会候选人院士三位

领导干部务必确立全新的立体勤俭节约观

自中央出台八项规定、六项禁令以来，车轮下的腐败、舌尖上的浪费、公务活动中的奢华、干部队伍的作风都有了明显改观。时代在发展，过去我们倡导节约一张纸、一度电、一滴水、一

期刊

领导干部节约观勤俭立体权为民所用情为民所系利为民所谋公务活动

Macrostate and Microstate of EEG Spatio-Temporal Nonlinear Dynamics in Zen Meditation

Macrostate and microstate characteristics of interregional nonlinear interdependence of brain dynamics are investigated for Zen-meditation and normal resting EE

期刊

ELECTROENCEPHALOGRAPH(EEG)NonlinearINTERCONNECTIVITYMICROSTATEMacrostateZE

Evaluation of Activity Patterns in Quinpirole-Treated Rats

The present study aims to evaluate in rats the activity changes associated to treatments with D2-like receptor agonists using a simple behavioral procedure. Rat

期刊

BEHAVIORALActivityD2-LikeReceptorAGONISTSPONTANEOUSBehaviorSTEPPINGSNIFF

2,5-Dihydro-2,4,5-Trimethylthiazoline (TMT)-Induced Neuronal Activation Pattern and Behavioral Fear

The synthetic predator odor 2,5-dihydro-2,4,5-trimethylthiazoline (TMT) was used to induce innate fear in male GAD67 mice and behavioral changes were correlated

期刊

PREDATORODOR25-Dihydro-245-Trimethylthiazolinec-fosmRNAIn-Situ-Hybridiza

组策略在Windows域管理中的应用

在Windows域环境中,为了提高Windows域管理人员的工作效率,可以通过组策略的应用,对Windows域环境中的用户和计算机的工作环境进行管理,达到对多台客户机的统一配置。本文主要分析了Windows组策略的作用、结构及应用对象,明确组策略的应用规则。通过实例阐述组策略在Windows域管理中的应用。

期刊

组策略活动目录组策略对象Windows域

探究企业内部财会控制的强化措施

企业对于自身内部财会的控制是一个企业做好做大的基础,只有企业内部的财会系统被牢牢掌控并能够根据市场需要被灵活运用,企业才能有效的抵御市场风险,并以此为基础稳步前进

期刊

企业内部财会控制措施

谈突发事件报道差错规避

期刊

新闻报道突发事件报道差错表现形式规避策略新闻采访

Invariance of Functional Characteristics to Task Difference at Low-Level and High-Level Areas in the

Tasks with stimuli are often used for the examination of stimulus-related functional characteristics of brain areas. However, the task can affect the response t

期刊

TASKDIFFERENCEREPETITIONSuppressionFFACentralSTIMULATIONPeripheralSTIMUL

Neuromarketing: Neurocode-Tracking in Combination with Eye-Tracking for Quantitative Objective Asses

与本文相关的学术论文