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事件:在保健品市场容量大步从300亿走向400亿的当口,采纳营销策划公司接下了千美鹤常青源片的策划任务。千美鹤常青源片的功效是抗衰老,带着抗衰老市场机会点洞察的问题,采纳千美鹤项目组再次走近了保健品,走近了抗衰老类别,希望找到别人遗漏的金子。行业透视:抗衰老类别的市场竞争及格局真是热闹非凡,且有其独有的行业属性。在产品同质化越来越严重的今天,大多的产品在原料上并没有什么本质的差别,你是矿泉水,我也是矿泉水;你是纯平彩电,我也是纯平彩电;你有彩信,我也有彩信。抗衰老类保健品则不同,可
Event: In the health care products market capacity strides from 30 billion to 40 billion when the mouth, the adoption of marketing planning company took thousands of crane evergreen slice of the planning task. Thousands of crane evergreen source film’s effectiveness is anti-aging, with anti-aging market opportunities point insight into the problem, the adoption of thousands of crane project team once again approached the health care products, approached the anti-aging category, hoping to find others missing gold . Industry Insight: Anti-aging category of market competition and the pattern is really bustling, and has its own unique industry attributes. More and more serious in the homogenization of products today, most of the products in the raw material and there is no essential difference, you are mineral water, I am also mineral water; you are pure color TV, I also flat screen TV; you have MMS , I also have MMS. Anti-aging health products are different, can