市场增长遇阻力,备战蓝海求发展 中国家用空调市场2011年回顾与2012年展望

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在经历了2010年空调市场的高速发展后,2011年在国内经济增速放缓及房地产市场低迷的环境下空调市场依旧保持稳步增长。然而,也正是由于前两年空调市场的快速增长使得城市市场的空调普及率得到快速提升,提前预支了部分消费需求,在当前原材料成本的上升,特别变频压缩机成本大幅提升的情况下,生产厂商将面临更大压力,加之,2012年房地产市场仍处于国家宏观调控之下、通 After experiencing the rapid development of the air conditioner market in 2010, the air conditioner market still maintained a steady growth in 2011 under the conditions of a slowdown of the domestic economy and a sluggish real estate market. However, precisely because of the rapid growth of the air conditioner market in the previous two years, the popularization rate of air conditioners in the urban market has been rapidly increased. Some consumer demands have been advanced in advance. With the current cost of raw materials rising and the cost of special inverter compressors substantially increased, Manufacturers will face greater pressure, in addition, in 2012 the real estate market is still under the state’s macro-control, pass
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