广告是竞争的手段之一。广告中使用商标进行不正当竞争,主要表现在比较广告、虚假广告和攀附行为中,这些行为严重侵害了商标权人利益,扰乱了市场竞争秩序。我们应结合具体国情,同时借鉴国外立法经验完善在广告中商标使用的法律调整。 Advertising is one of the means of competition. The use of trademarks in the advertisements for unfair competition is mainly manifested in the relatively advertisements, fake advertisements and appendages. These acts seriously infringe upon the interests of the trademark owners and disrupt the market competition order. We should, in the light of specific national conditions, at the same time learn from the experience of foreign legislation and improve the legal adjustment of the use of trademarks in advertisements.