随着网络技术的不断发展,网民数量的不断壮大,借助互联网进行传播已经成为企业营销的主要渠道之一,用传统的传播方式显然已经不能适应社会和市场的发展需求。本文主要介绍了网络传播环境的特征,并进一步分析了网络环境中的企业公共关系。 With the continuous development of network technology, the number of netizens has been continuously expanding. With the help of Internet, communication has become one of the main channels of marketing. With the traditional method of communication, it is obviously unable to meet the needs of social and market development. This paper introduces the characteristics of the network communication environment and further analyzes the public relations in the network environment.