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由我社发起,上海勺海市场调查公司、中国家用电器标准化技术委员会全程参与的中国首次消费者节水习惯调研,历经120天,调研报告终于出炉。本次调研在北京、上海、广州、西安和郑州五大缺水城市同步开展,以电话簿随机抽取号码的方式成功访问了2028户居民,并通过分区域分层抽样的方式,访问了255户已经使用节水器具的家庭和253户未使用节水器具的家庭作为对比样本。调研报告就居民节水意识、水消费现状以及节水洗衣机的使用习惯等方面,从消费者角度进行了阐释和分析。
Initiated by CCS, Shanghai spoon-sea market research company and China Household Appliance Standardization Technical Committee participated in the first survey of consumers’ water-saving habits in China. After 120 days, the research report was finally released. The survey was conducted simultaneously in five cities with water shortages in Beijing, Shanghai, Guangzhou, Xi’an and Zhengzhou. A total of 2,028 residents were interviewed by phone numbers randomly. 255 households were interviewed by way of sub-regional stratification sampling Households with water-saving appliances and 253 households without water-saving appliances served as comparative samples. Research reports on the residents awareness of water, water consumption and water-saving washing machine habits and other aspects, from the consumer point of view were explained and analyzed.