即时通讯平台作为一个集图像、语音、文本为一体的通讯平台,在近年来的网络营销界中备受关注,而具有低成本,高精准性的病毒式营销往往是企业的首选。本文在介绍病毒式营销和IM工具概念的基础上,提出了在IM工具中开展病毒式营销的具体策略和注意点。 As a communication platform integrating image, voice and text, instant messaging platform has attracted much attention in the network marketing circles in recent years. However, viral marketing with low cost and high precision is often the first choice for enterprises. Based on the concept of viral marketing and IM tools, this paper presents specific strategies and points of attention for viral marketing in IM tools.