在刚刚过去的2013年,不论是曾经以资源优势抢占先机的国家电视台,还是一度领风气之先的省级卫视,又或者是偏安一隅、独享区域经济红利的地面频道,对于每一个中国电视媒体而言,其守护自身过往优势和地位的过程都变得越发艰难。一方面,一直以来依靠内容优势、渠道优势实现自身价值和盈利空间的电视媒体,因为新媒体技术的进化失去了对于媒介生态地图的整体把控。另一方面,随着近年来国内总体经济形势增长的趋缓,加上“限娱令”、“限广令”影响的持续深入,给 In the past 2013, whether it was a state television station that once seized the opportunities with its resource advantages, the once-provincial provincial TV station or the Xianan corner, the exclusive terrestrial channel for regional economic dividends, for every China As for the television media, its process of guarding its own past advantages and status has become more and more difficult. On the one hand, TV media, which has always relied on content advantages and channel advantages to realize its own value and profitability, has lost its overall control of the media eco-map due to the evolution of new media technology. On the other hand, with the slowdown in the growth of the domestic economy as a whole in recent years and the continuous deepening of the impact of “limited entertainment allowances”