论文部分内容阅读
传统媒体与互联网合作,心态、行为都可能比较复杂。心态上既有同城媒体竞争的急切,也有自身抢占本地新媒体市场的需要。行为上则涉及谁获得合作网站控制权、集团与合作网站能否顺畅协作等问题。由此,这种合作往往存在一些潜在问题。本期,本刊约请三位亲历者从不同角度对这种与互联网巨头共舞的模式进行了分析,欢迎来稿继续讨论。
Traditional media and the Internet cooperation, attitude, behavior may be more complicated. Both state-of-the-art media competition with the urgency, but also have their own local market to seize the new media needs. The behavior involves such issues as who controls the cooperation website and whether the cooperation between the website and the cooperation website can be smoothly carried out. As a result, there are some potential problems with such cooperation. This issue, the magazine invited three witnesses from different angles on this kind of Internet giants dance mode was analyzed, please continue to discuss contributions.