夸张,从修辞学角度看,这是种运用丰富想象,廓大事物的特征,把话说得张皇铺饰,以增强表达效果的积极修辞方法。近年来应经济改革开放之需所兴起的公共关系一门,无论是纯理论研究者还是实际工作的从事者,都逐渐对夸张青睐起来,开始注意在历来讲究朴素、明白以供诚实取信的公关语言内,象撒入味精一样地揉进诸如夸张一类的成分,以求产生一些独特效应。 Exaggerated, from a rhetorical perspective, this is a positive rhetorical method of using rich imagination and contouring things and spreading the words in Zhang Huang’s style to enhance the expression effect. In recent years, at the request of economic reform and opening up, public relations, whether purely theoretical researchers or practitioners, have gradually come to exaggerate their favor and begin to pay attention to public relations Language, like MSG into the same way into an exaggerated category of ingredients, in order to produce some unique effects.